Useful Information

.shop Domain Zone: Comprehensive Data & Investment Insights

The .shop top-level domain (TLD) has grown into a major player in the domain landscape, hosting over 4.1M+ registered domains. Launched to serve e-commerce and retail, its history reflects the shift toward niche, industry-specific web addresses. Understanding the zone's composition—from average domain length (10.71 characters) to character distribution (34.60% vowels, 58.19% consonants, 6.47% digits)—is critical for investors and SEO professionals. Statistics reveal patterns: the most frequent first letter is 's', the top embedded word is 'go', and 71.24% of domains are purely alphabetic. These metrics help identify premium opportunities and avoid pitfalls in a competitive market.

Domain Length Distribution: Why 7 Characters Dominate

With 465 824 domains at 7 characters, this length offers a balance between memorability and availability. The average length of 10.71 characters suggests shorter names are prized, but the max of 63 shows room for longer, descriptive terms.

Infographics for .shop

4,080,120
Total Domains
+23,893
New Today
−13,773
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens in .shop

Letters make up 71.24% of domains, while 22.15% mix digits and letters. Hyphens appear in only 6.05% of domains, indicating a preference for clean, hyphen-free names. The most common character is 'e', appearing 3 856 919 times.


Average domain name length

10.71 characters
Representative domain: 0-24.shop
Representative name length: 4

Top Words and Tokens: Uncovering High-Value Keywords

The word 'go' appears in 77 644 domains (1.90% share), while the numeric token '1' is found in 101 338 domains. These patterns guide keyword research for domain investing.

Popular Domain Zones

.pro .at .sk .football .construction .bar .solutions .video .auto .bg .pet .international .realty .health .sport .photography .fr .games .org .global

Character frequency in domain names

# Symbol Occurrences
1 e 3856919
2 a 3553088
3 o 2780221
4 r 2659259
5 i 2657529
6 s 2490807
7 t 2429297
8 n 2274913
9 l 2057056
10 c 1535289
11 d 1389686
12 u 1386553
13 m 1267997
14 h 1247845
15 p 1233137
16 g 1072888
17 b 992673
18 y 887550
19 f 871287
20 k 811451
21 v 761995
22 w 628276
23 x 514188
24 j 440282
25 z 432917
26 1 338380
27 2 322415
28 q 320849
29 8 294471
30 3 291716
31 0 276865
32 6 267792
33 9 265124
34 5 260361
35 4 258917
36 7 250620

First Character Trends: Why 's' Leads

Over 319 522 domains start with 's', making it the most popular initial character. This insight helps in branding and SEO, as first-letter prominence can affect recall and search behavior.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 20774
3 1 34497
4 2 34332
5 3 28235
6 4 22172
7 5 26751
8 6 24134
9 7 23647
10 8 23948
11 9 23015
12 a 225697
13 b 217106
14 c 237928
15 d 168374
16 e 139330
17 f 155570
18 g 172522
19 h 142000
20 i 95231
21 j 91531
22 k 113134
23 l 154369
24 m 231884
25 n 125476
26 o 101103
27 p 204274
28 q 50965
29 r 147736
30 s 319522
31 t 232038
32 u 69848
33 v 118183
34 w 107064
35 x 65222
36 y 64226
37 z 68282

Purely Alphabetic vs. Mixed Domains: Investment Implications

Pure letter domains (71.24%) are the majority, but mixed alphanumeric names (22.15%) offer unique branding. Only 0.56% are numeric-only, a niche for specific industries.


Character distribution in domain names

Vowels (15121860 · 34.6%)
Consonants (25432092 · 58.19%)
Digits (2826661 · 6.47%)
Hyphen (326593 · 0.75%)
Other (0 · 0%)

Hyphen Usage: A Rare but Strategic Choice

With just 6.05% of domains containing hyphens, these names can be undervalued. However, they may still hold SEO value for exact-match keywords, especially in competitive niches.


Domain names with numbers and letters

Only numbers (22982 · 0.56%)
Only letters (2906532 · 71.24%)
Numbers and letters (903594 · 22.15%)
Other (247012 · 6.05%)

Total Character Pool: 43.7M+ Characters Analyzed

The entire zone comprises 43.7M+ characters, with 15 121 860 vowels and 25 432 092 consonants. This massive dataset reveals linguistic patterns that can predict domain performance.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 77644 1.90
2 pro 61447 1.51
3 shop 48234 1.18
4 one 44378 1.09
5 car 43819 1.07
6 my 38730 0.95
7 store 36588 0.90
8 hub 24084 0.59
9 app 23637 0.58
10 online 23296 0.57
11 get 23227 0.57
12 net 22125 0.54
13 lab 21335 0.52
14 tech 19473 0.48
15 top 19339 0.47
16 market 19087 0.47
17 home 15839 0.39
18 star 14422 0.35
19 fit 14393 0.35
20 web 12272 0.30

Trends & Insights 2026

Short, brandable domains under 7 characters will continue to command premium prices, as the average length of 10.71 chars indicates a market preference for brevity.
The dominance of the letter 'e' and first character 's' suggests that domains starting with common letters may have higher resale value due to memorability.
With 71.24% of domains being purely alphabetic, investors should focus on dictionary words and brandable terms, while mixed alphanumeric names (22.15%) offer niche opportunities.
Hyphenated domains (6.05%) remain a small segment, but their rarity could increase value for exact-match SEO in 2026 as competition grows.
The top word 'go' and numeric token '1' highlight actionable keywords for domain development and parking strategies.
As e-commerce expands, .shop will likely see increased demand for short, keyword-rich domains, making data on length and character composition essential for portfolio optimization.

Hyphen usage in domain names

With hyphen (247012 · 6.05%)
Without hyphen (3833108 · 93.95%)

Popular numeric tokens in domain names

# Token Domains count
1 1 101338
2 2 95573
3 3 88321
4 4 87977
5 8 82448
6 5 81852
7 7 80943
8 9 79737
9 6 79501
10 0 66805
11 88 10093
12 24 9598
13 18 6925
14 11 6609
15 69 6424
16 12 5877
17 10 5725
18 01 5171
19 77 5123
20 99 5016