Useful Information

.at Domain Zone: Comprehensive Data & Trends for 2026

The .at country-code top-level domain (ccTLD) has been a cornerstone of Austria's digital identity since its delegation in 1988. Managed by nic.at, it serves over 914.3K+ registered domains, making it a mature and stable market for domain investors and SEO professionals. Understanding the structural composition of .at domains—from average length (11.83 characters) to character frequency—provides actionable insights for acquisition, branding, and optimization. This data-driven analysis covers key metrics, including the most common first letter ('s'), vowel/consonant ratios, and hyphen usage, to help you make informed decisions in the Austrian digital landscape.

Domain Length Distribution: Why 10 Characters Dominate

The most frequent domain length in .at is 10 characters, with 73 821 domains. The average length of 11.83 chars suggests a preference for concise, memorable names. A representative domain like '0-24uhr.at' (7 chars) illustrates typical patterns.

Infographics for .at

914,335
Total Domains
+0
New Today
−2,745
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens in .at

Pure letter domains account for 61.65% (563 717 domains), while 2.82% combine letters and digits. Hyphenated domains represent 35.33% (323 056 domains), a significant share that investors should evaluate for SEO and readability.


Average domain name length

11.83 characters
Representative domain: 0-24uhr.at
Representative name length: 7

Top Symbols and First Characters: The Letter 'e' and 's'

The most common character across all .at domains is 'e', appearing 1 307 675 times. Domains most often start with 's' (91 281 domains), indicating strong branding potential for names beginning with this letter.

Popular Domain Zones

.info .marketing .sport .design .cn .nl .tr .xyz .club .media .care .law .farm .digital .run .services .game .music .homes .recipes

Character frequency in domain names

# Symbol Occurrences
1 e 1307675
2 r 843888
3 a 833721
4 n 747906
5 i 728412
6 t 667147
7 s 662060
8 o 541227
9 l 525734
10 u 390721
11 h 388445
12 c 336540
13 m 318307
14 g 304429
15 d 277108
16 b 266553
17 p 237520
18 k 235955
19 f 210960
20 w 136351
21 z 110138
22 v 101960
23 y 76011
24 x 57255
25 j 27359
26 2 15430
27 4 13858
28 1 10035
29 q 9487
30 0 8678
31 3 6560
32 5 4443
33 6 4100
34 7 3412
35 9 3378
36 8 3218

Vowel vs. Consonant Balance: Readability and Brandability

Vowels make up 35.86% of all characters (3 877 767), while consonants account for 59.79% (6 465 102). This near-optimal ratio enhances domain pronounceability and memorability—key factors for end-user adoption.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 325
3 1 1775
4 2 1131
5 3 1272
6 4 945
7 5 418
8 6 438
9 7 377
10 8 292
11 9 262
12 a 59067
13 b 56621
14 c 35647
15 d 42194
16 e 37180
17 f 45882
18 g 39882
19 h 45854
20 i 26252
21 j 11972
22 k 42974
23 l 33174
24 m 62347
25 n 20370
26 o 18329
27 p 51664
28 q 2456
29 r 34500
30 s 91281
31 t 42507
32 u 10278
33 v 21331
34 w 38987
35 x 21207
36 y 3419
37 z 11725

Hyphen Usage: Impact on SEO and User Trust

With 35.33% of domains containing hyphens (323 056), hyphenated names are common but may affect click-through rates. Hyphens represent 3.68% of total characters (397 592), a metric to consider when evaluating domain quality.


Character distribution in domain names

Vowels (3877767 · 35.86%)
Consonants (6465102 · 59.79%)
Digits (73112 · 0.68%)
Hyphen (397592 · 3.68%)
Other (0 · 0%)

Top Words and Numeric Tokens: 'go' and '4'

The most frequent word in .at domains is 'go', appearing in 12 368 domains (1.35% share). The top numeric token is '4' (6 279 domains), highlighting popular keywords for niche targeting.


Domain names with numbers and letters

Only numbers (1739 · 0.19%)
Only letters (563717 · 61.65%)
Numbers and letters (25823 · 2.82%)
Other (323056 · 35.33%)

Numeric-Only Domains: A Rare but Valuable Asset

Only 0.19% of .at domains are purely numeric (1 739), making them scarce. Combined with 0.68% digit characters overall (73 112), numeric domains offer unique branding opportunities in tech and finance.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 12368 1.35
2 pro 11068 1.21
3 shop 8616 0.94
4 tech 7377 0.81
5 net 7115 0.78
6 one 6312 0.69
7 car 6257 0.68
8 my 5195 0.57
9 web 4796 0.52
10 online 4616 0.50
11 app 4310 0.47
12 top 3281 0.36
13 media 3098 0.34
14 fit 2861 0.31
15 club 2832 0.31
16 box 2424 0.27
17 star 2386 0.26
18 best 2351 0.26
19 lab 2346 0.26
20 info 2078 0.23

Trends & Insights 2026

The .at zone continues to grow steadily, with 914.3K+ domains and a total character count of 10.8M+, reflecting sustained interest in Austrian digital real estate.
Short, letter-only domains (avg 11.83 chars) remain premium assets, as 61.65% of domains are purely alphabetic—ideal for brandable investments.
Hyphenated domains (35.33%) are a double-edged sword: they offer keyword clarity but may reduce memorability. Investors should prioritize non-hyphenated alternatives when possible.
The dominance of the letter 'e' and starting letter 's' suggests that domains beginning with these characters may have higher recall and SEO value.
Numeric tokens like '4' are increasingly used in domains for tech startups and e-commerce, offering niche opportunities despite low overall digit prevalence (0.68%).
With only 0.19% purely numeric domains, scarcity drives potential value for investors targeting short, numeric .at names for fintech or data services.

Hyphen usage in domain names

With hyphen (323056 · 35.33%)
Without hyphen (591279 · 64.67%)

Popular numeric tokens in domain names

# Token Domains count
1 4 6279
2 24 5520
3 2 4626
4 1 3312
5 3 3219
6 5 1875
7 8 1341
8 9 1341
9 6 1329
10 7 1224
11 0 932
12 360 421
13 21 393
14 123 338
15 10 313
16 12 305
17 365 270
18 22 255
19 19 188
20 2000 184