Useful Information

.store Domain Zone: Statistics, Trends & Investment Opportunities

The .store domain zone, launched in 2015, has grown to over 2.1M+ registrations, making it a key TLD for e-commerce and retail. Understanding its composition—from average length (11.11 characters) to character distribution (38.54% vowels, 58.69% consonants)—is critical for domain investors and SEO specialists. This data-driven analysis reveals patterns like the most frequent first letter 's' and top word 'go', helping you identify premium opportunities and optimize strategies. Statistics matter because they uncover market trends, guide acquisition decisions, and highlight the zone's unique characteristics.

Domain Length Distribution in .store

The most common domain length is 9 characters, with 210 931 domains. Average length is 11.11, while max is 63. Short domains are rare, making them premium assets.

Infographics for .store

2,072,011
Total Domains
+10,209
New Today
−8,977
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens

84.08% of domains are purely alphabetic (1 742 054), while 6.83% mix letters and digits. Hyphens appear in 9.00% of domains (186 552). Digits account for 1.74% of all characters.


Average domain name length

11.11 characters
Representative domain: 0-100fit.store
Representative name length: 8

Top Keywords and Patterns in .store

The most frequent word is 'go', appearing in 45 518 domains (2.20% share). The top numeric token is '4' (14 684 domains). These patterns guide brandable domain selection.

Popular Domain Zones

.finance .au .forum .energy .it .us .ca .construction .kr .studio .radio .tech .health .events .inc .expert .be .jp .fun .chat

Character frequency in domain names

# Symbol Occurrences
1 e 2270338
2 a 2157227
3 o 1649178
4 i 1613764
5 r 1534999
6 t 1461665
7 s 1457052
8 n 1341036
9 l 1207280
10 c 842858
11 u 736883
12 d 720726
13 m 720095
14 p 667950
15 h 640494
16 g 542226
17 b 490435
18 y 448038
19 f 390940
20 k 381807
21 v 360309
22 w 252665
23 x 170721
24 z 155228
25 j 112210
26 q 65354
27 1 54853
28 8 53846
29 2 53539
30 0 40879
31 3 37966
32 7 37943
33 4 37562
34 9 29661
35 6 27399
36 5 27253

First Character Trends: What Starts a .store Domain?

The most common first letter is 's', starting 193 822 domains. Overall, 'e' is the most frequent character (2 270 338 occurrences). This helps in SEO and memorability analysis.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 1234
3 1 5605
4 2 3661
5 3 4073
6 4 3490
7 5 1655
8 6 1174
9 7 2102
10 8 1755
11 9 1667
12 a 144279
13 b 120176
14 c 129367
15 d 90811
16 e 75000
17 f 81934
18 g 86236
19 h 71134
20 i 48772
21 j 37132
22 k 57785
23 l 95345
24 m 143084
25 n 70517
26 o 45999
27 p 119147
28 q 13250
29 r 77261
30 s 193822
31 t 145800
32 u 25591
33 v 58444
34 w 48983
35 x 18750
36 y 19628
37 z 27348

Vowel vs. Consonant Balance in .store

With 8 875 428 vowels (38.54%) and 13 516 050 consonants (58.69%), the zone shows a typical English-language pattern. This balance affects pronounceability and brand appeal.


Character distribution in domain names

Vowels (8875428 · 38.54%)
Consonants (13516050 · 58.69%)
Digits (400901 · 1.74%)
Hyphen (237909 · 1.03%)
Other (0 · 0%)

Numeric-Only and Mixed-Type Domains

Only 1 917 domains (0.09%) are purely numeric. Mixed letter-digit domains total 141 488 (6.83%). These are niche but can be valuable for specific industries.


Domain names with numbers and letters

Only numbers (1917 · 0.09%)
Only letters (1742054 · 84.08%)
Numbers and letters (141488 · 6.83%)
Other (186552 · 9%)

Hyphen Usage and Its Impact on Domain Value

Hyphens appear in 186 552 domains (9.00%). While they can improve readability, they often reduce memorability. Most domains (1 885 459, 91.00%) avoid hyphens.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 45518 2.20
2 pro 39158 1.89
3 shop 36217 1.75
4 one 28683 1.38
5 car 28667 1.38
6 my 27213 1.31
7 fit 23383 1.13
8 tech 21848 1.05
9 app 17531 0.85
10 get 14937 0.72
11 lab 14231 0.69
12 home 14167 0.68
13 store 13356 0.64
14 net 11405 0.55
15 top 11070 0.53
16 hub 11010 0.53
17 online 10123 0.49
18 market 9762 0.47
19 life 9605 0.46
20 game 8146 0.39

Trends & Insights 2026

By 2026, .store is expected to surpass 3M registrations, driven by e-commerce growth and new gTLD adoption.
Short, brandable domains (under 10 chars) will command premium prices, especially those starting with 's' or containing 'go'.
The dominance of alphabetic domains (84.08%) suggests continued preference for word-based names over alphanumeric mixes.
Hyphenated domains may see a decline in new registrations as users prioritize simplicity, despite their current 9.00% share.
Numeric tokens like '4' will remain popular in price-sensitive niches, but overall numeric-only domains (0.09%) will stay rare.
SEO specialists should target domains with high vowel density (38.54%) for better memorability and voice search optimization.

Hyphen usage in domain names

With hyphen (186552 · 9%)
Without hyphen (1885459 · 91%)

Popular numeric tokens in domain names

# Token Domains count
1 4 14684
2 1 14632
3 2 14241
4 3 10797
5 8 7719
6 88 7389
7 7 6554
8 24 4960
9 5 4950
10 9 4666
11 0 3967
12 6 3748
13 77 2735
14 777 2471
15 99 1949
16 10 1727
17 888 1649
18 360 1616
19 168 1389
20 2025 1380